Packaging IQ Index

Packaging IQ (PIQ) is a proprietary research tool that benchmarks your packaging against industry competitors and exemplary designs, helping you optimize packaging for consumer appeal.

How Can We Help You?

Benchmark your packaging

Assess your packaging’s creativity, functionality, and consumer curiosity, and compare its performance against industry standards and top-tier designs.

Identify opportunities

Discover best practices and areas for optimization to guide your packaging strategy and design roadmap.

Contextualize your packaging

Understand your packaging’s creative standing and pinpoint gaps in your approach to enhance consumer appeal.

How can you use PIQ index?

An interactive benchmarking tool across competitors and industries

The PIQ dashboard enables decision-makers to compare their packaging’s performance against competitors and industry leaders within their sector.

Learn from top packaging strategies

Explore the characteristics of industry-leading packaging, both within and beyond your sector, for inspiration and actionable insights.

Customized analysis of packaging performance

Identify key trends shaping your industry’s packaging aesthetics and how others leverage them. Benchmark your packaging’s strengths and weaknesses to inform both strategic and tactical planning across your product range.

Discover emerging trends to boost packaging performance

The PIQ dashboard offers a view of current and emerging packaging trends, along with key recommendations and case studies of best practices within and outside your industry.

Receive actionable recommendations

Access context-specific, actionable insights to enhance your packaging’s creativity, originality, and functionality, aimed at increasing customer engagement both in-store and online.

Get a tailored approach to strengthen your packaging

Identify critical improvement areas and develop a clear roadmap to achieve your packaging goals.

Our Plans

Silver Members

Assess your packaging: Review your packaging’s overall performance by comparing its PIQ score against competitors and the sector. Gain competitive insights to optimize your packaging strategy.

Compare performance: Break down your packaging’s performance across sub-dimensions and benchmark it against average performance by PIQ class and sector, providing context to inform improvements.

Product comparisons: Compare your packaging with key competitors, as well as leading and innovative packaging designs in the industry.

Gold Members

Everything in Silver

Customized summary: Receive a personalized packaging overview with detailed industry-level insights sourced from the PIQ.

Identify trends: Analyse top upward and downward packaging trends in your industry and access related insights to inform your next strategic actions.